Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. ~Steve Jobs

From The Blog

Who are you talkin’ to?

When it comes to user research – particularly that of gathering user feedback directly and personally – who you talk to is just as important as knowing who is using your public website everyday. At colleges and universities, which are highly political organizations in and of themselves, it is most important to talk to a college website’s primary audience...

Why Your Website Should Not Resemble Your Org Chart

  Primarily, I work with colleges and universities to restructure their websites for the best user experience. A visit to a college’s website should provide a prospective student—whether still in high school or an older adult—with a perspective that allows them to feel, “I belong here, I want to go here,” “This place will be good for me.”  I...

Usability is Not an Afterthought

How surprised was I to hear this from a colleague recently who heads up an IT division. “Usability is an afterthought, if we have time.” In fact it had my head spinning, so much that I felt a little sick. Unfortunately many of the software products used by higher education institutions obviously lack the involvement of a use-centered design...

Read More