Ferris State

Posted on Nov 2, 2015

Partnering with Donoughe Design out of San Mateo, CA, Kanner Kreative guided the audience and stakeholder research for Ferris State University in Big Rapids, MI, and brought that together with best practices in consulting with over 15 colleges and universities over the past 13 years, developed the information architecture (site navigation flow) and content strategy to engage prospective and current students, their parents and tertiary audiences.  The homepage and several secondary pages were first created in wireframes to establish the content inventory and strategy. Design by Donoughe Design.    ...

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Base36.com Redesign

Posted on Oct 2, 2015

A complete redesign of a WordPress site for Base36.com, a tech recruitment firm, with the aim to retain most of the content, inquiry forms, and tools while bringing in elements of Maine and an updated...

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Lake Washington Institute of Techology Redesign

Posted on Jan 23, 2015

The redesign project for Lake Washington Institute of Technology involved user research which resulted in developing a new information architecture, page layout and design to attract the primary audience. Working collaboratively with the internal web and marketing team, Kanner Kreative was able to provide guidance in user research, develop a new information architecture, content strategy and page layout, as well as direction in design, responsive template development and planning for OmniUpdate...

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Islesboro Beacon Project

Posted on Jul 19, 2013

In need of a website that was dynamic and could support the mission and fundraising intiatives of the Beacon Project, a solution for this nonprofit involved several key elements. Keep the hosting as inexpensive as possible – how about free! A simple e-commerce solution that didn’t incur a monthly expense A website management tool that allowed the team of editors to easily and understandably modify photo galleries, add items to the shop and update the website news and pages without the help of a web developer....

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Why Your Website Should Not Resemble Your Org Chart

Posted on Jan 3, 2013

  Primarily, I work with colleges and universities to restructure their websites for the best user experience. A visit to a college’s website should provide a prospective student—whether still in high school or an older adult—with a perspective that allows them to feel, “I belong here, I want to go here,” “This place will be good for me.”  I am brought in to website redesign projects to restructure, realign, force the marketing and enrollment priorities to the forefront, and to bring a new perspective to an institution that has “done it that way” for years. I’m amazed to still find that some academic websites are presenting their schools based on their org chart.  Within certain parameters, these institutions all have similar organizational structures: there’s the president’s office, the provost’s office, the registrar, residential life, the library, and all the various departments that bring students to the school in the first place. So why organize your website based on your internal departmental structure and hierarchies when what students are really coming to your institution for are the degree programs, the student experience, and the community? These are the user experiences that make your institution unique and contain your strongest sales pitch—it is your institution’s story, so use them. Consider the printed view book that is mailed to prospective students. The best ones I’ve seen tell the success stories of the institution and the possible pathways prospective students can take to be successful themselves. They are laden with descriptive photographs of campus, smiling students in new and modern facilities working directly with faculty, participating in theater, spiritual or sporting events, and it is obvious to the reader that the students are enjoying their campus experiences. Providing an optimal user experience means telling your school’s story: your alumnus’s successes, professors research awards, the campus’ unique qualities.  Give the prospective student an easy entry point to apply, to connect with an admissions counselor and ask questions about your school.  Make tuition, fees and financial aid easy to find and use a cost calculator. Keep text to a minimum and make it easy to scan lists rather than large blocks of content. Give them lots of photos, and engage them through social media. Present all the programs your school offers in an easily readable list. And build it on a site architecture that can grow to accommodate the changing times....

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