Partnering with Donoughe Design out of San Mateo, CA, Kanner Kreative guided the audience and stakeholder research for Ferris State University, and brought that together with best practices from consulting with over 15 colleges and universities over the past 13 years. This experience provided the background to develop the information architecture (site navigation flow) and content strategy to engage prospective and current students, their parents and tertiary audiences. The homepage and several secondary pages were first created in wireframes to establish the content inventory and strategy. Design and development was then followed throug by Donoughe Design.